MEET AMY

“Before taking this course, my life was quite bleak.”

Amy Mitchell had just quit her job, and despite having always had an entrepreneurial spirit, she didn’t have any big ideas.

When the Start & Scale course entered her life, she came to realize that she wanted to contribute to a move away from plastic waste by launching a line of cruelty-free shaving products. Through her new business, Lisse, Amy now sells a rose gold razor for women.

Amy says that the easy, step-by-step nature of the course took her by the hand and led her toward success.

Even though some of the steps were quite simple, just having someone break it down for you — and having a whole community behind you — really helped.

She says that her main takeaways were around the benefits of Instagram and user-generated content.

Using the techniques she learned in Start & Scale, Amy was able to organically grow a highly engaged community of just under 2,000 people in three months. She also met 30 micro-influencers within her niche that are now helping her to spread the word about her product.

Without that step in the course, there’s no way I’d be where I am today.

She was also greatly impacted by the information shared on user-generated content. So, when she did a presale to validate her idea, she made her branded packaging something that would attract eyes. And it paid off. She sold out the 20 units and validated her idea before she even launched, and the content generated from that presale rocketed her forward.

She built up a 900-strong email list which drove in 96 orders on launch day alone.

Since launch, Amy has fulfilled 265 orders bringing in $18,000, and once again, she’s totally sold out her product.