MEET CASSANDRA

Cassandra, a flight attendant, desperately wanted to launch a business of her own, but she had no business ideas and no experience running an e-commerce shop. So when she came across the Start & Scale course, she saw it as the lifeline she needed to move closer toward her dream.

Through the first lessons on finding an idea, Cassandra made a list of about 10 different ideas and using the supportive feedback she found in the Facebook group, she was able to settle on an idea she loved.

“Within the Facebook group, you’re really able to grow and connect with other people. Everyone is so giving with their ideas, and it really helps you.”

She decided to build My Love Sanctuary, a business through which she sells cushions with inspiring, uplifting messages on them.

Following the course step-by-step, Cassandra designed her products, built an Instagram following and email list and, in February, she officially launched her shop.

“From never having an e-commerce store and never doing anything online ever, ever, to having that just felt amazing, like, ‘Wow, this can be done!’ And I don’t even think I’ve scratched the surface yet.”

After launching to $400 in sales, and watching as more have rolled in, she left her job and moved into a new studio space where she plans to continue building her collection and host in-person events.

“I’ve got a lot more than what I paid for with the course, and it’s just amazing. It’s invaluable knowledge that I’ve got forever.”