MEET CHRISTINE

Christine was an experienced tech executive with an MBA who traveled the world for her job. Everything seemed to be going perfectly, but when a car accident made travel more difficult, she found herself hunting for a new career path.

She had always struggled to find products that enabled her to walk off a 16-hour flight and into the boardroom, so she decided to create them herself. But she knew she’d need help.

“Because I have been selling services or software for so long, selling a physical product was very different for me. And even though I have an MBA, everything has changed since I graduated from university.”

She had never invested herself in social media, and she didn’t know anything about selling physical products online. So she decided to give Start & Scale a try.

“I’m 56 years old. I’ve never been a social media type of person, so for me, Start & Scale was almost like going to kindergarten. Except it was at a university level, so it was terrifying.”

But Christine says that the course helped her conquer her fear by walking her step-by-step through the entire process in a logical, coherent and actionable way, enabling her to turn her idea into a successfully launched business, Long Haul Spa.

“As I needed to know something, there it was!”

Christine is currently working to introduce her products into airport shops, and she will soon be launching a line of products for men. And with the positive press Long Haul Spa has recently received, Christine’s business is sure to soar.