“Dee is the real deal! His sharing led to a breakthrough in our agency operations, allowing us to scale past the initial ceiling we were stuck at.”
“Dee has been with us from less than a million, to now on track to do 20 million this year in our agency. But above being an amazing entrepreneur, Dee's an even better person.“
brandon fink, wknd digital
Reference: afr.com
Quickly Start A Business That Thrives In Any Economy
No matter what happens in the world and no matter how uncertain the future or economy is, there’s one thing you can count on…
Businesses always need help getting results.
They need help with email marketing, branding, graphic or web design, Facebook ads, SEO, social media management, content creation, public relations, and the list goes on.
Help them produce results and your life will never be the same.
With No Network This New Agency Owner Quickly Landed 8 New Clients In 6 Weeks
Which is why few businesses can change someone's life as fast as a digital agency can.
Because not only can it be launched essentially overnight with little to no capital…
When built the right way from the very start, a digital agency can quickly take you from being a wildly talented and creative “one person shop” who sometimes feels overworked and underpaid…
To being a business owner with no ceiling on what’s possible for you!
You’re in control of what kind of clients you take on…
You’re in control of the work you do and when you do it…
You’re in control of the team you build and the culture you create…
Plus you’re in control of how much income you want to reach for each month and how big (or small) you want your agency to be.
All while feeling fulfilled, energized, and filled with purpose as you’re helping change the futures of the businesses you work with!
It’s a business model which offers the kind of location independence, profitability, and security that other more capital intensive or location locked opportunities simply can’t.
Just One Simple Funnel And 2-3 “Lighthouse Clients”
But the best part? You don’t need a lot of clients!
You can create a profitable 5-figure a month digital agency with just one simple funnel and 2-3 “lighthouse retainer clients” without sacrificing your work life balance.
And you can even start it on the side of your existing 9-5.
But to be clear, to build this kind of agency, you need to have a model to follow!
Because Even The Best Agency Owners Can’t “Outwork” A Bad Model
When starting and building a digital agency, your model matters.
How you market yourself, find new clients, negotiate retainers, fulfill your service, get paid, etc…it all matters and impacts how profitable and sustainable your agency can be.
Because no matter how hard an agency owner works, they can’t outwork a bad model!
yourmodelmatters
Use the right model and follow a proven framework…
You’ll build a dream agency business, work with amazing clients, and bring in a consistently high monthly profit with very little client churn. People envy those who have a business like this.
Plus you’ll position your agency and your offer so differently that you stand out from even the “more established” agencies in your niche.
But those who use the wrong model or have nothing at all to guide them
Are constantly chasing potential prospects.
Work with the “wrong” kind of clients.
Make promises they can’t deliver on.
Charge less than they’re worth.
Lose opportunities to others.
They end up trapped in the rat race but they’re the ones building the trap.
But if you’re willing to put in the work and follow some simple advice, it doesn’t have to be this way!
You Don’t Have To Do It Alone! Follow A Proven Agency Model
Instead wouldn’t it make sense to listen to someone who’s been where you are and grew his agency from zero to 8 clients in 6 weeks and hit $250,000 months in his first year?!
Instead of guessing on how to find clients, how much to charge, how to structure retainers, how to hire a great team and effectively delegate work…
Wouldn’t it be easier to…
Follow his step-by-step advice to build your agency from scratch
Build his “sales machine” that attracts your perfect clients daily
Use all of his templates, client contracts, retainer agreements
Apply his “client delight system” for making your clients love you
Scale your client load and revenue without “breaking” your business
Learn how he manages the finances for his multi-million dollar agency
And so much more?!
Plus his award winning agency has thousands of clients and 115+ employees…
So it’s easy for him to show you how to serve a small group of high-paying and happy clients (normally 2-3 a month) while being highly profitable at the same time!
Well, here’s the good news...
It’s Called The Agency Growth Triangle…
Because Acquisition Alone Isn’t Enough To Build A Sustainable Agency!
Most “gurus” urge you to focus ruthlessly on just “more sales”. But when “more sales” is your sole focus, you tend to come across as transactional and needy.
Getting new clients is just one pillar. To build a profitable, sustainable, and fast growing agency, you need to have all three in place.
1
PILLAR ONE: ACQUISITION
It all starts with having an acquisition system in place which attracts your perfect client. A client who respects your work, your schedule, and is happy to pay well for the promised results.
But if you have great acquisition but poor fulfillment…
Your revenue might spike in the beginning, but your clients won’t stick around long term.
2
PILLAR TWO: FULFILLMENT
Next you need to have a front-to-back process in place to fulfill your service, manage clients, and consistently create a “can’t get this anywhere else” kind of client experience.
But if you have great fulfillment but horrible acquisition…
Sales moves slowly, it’s difficult to scale, and your finances take a hit.
3
PILLAR THREE: FINANCE
Finally you need a clear financial structure in place so your agency is healthy, profitable, growing and is sustainable for the long term.
If you have great acquisition and fulfillment but poor finance:
You’ll work hard and make less while your hard-earned profits are leaking in places you don’t even know.
About Foundr’s New Course: Ignite Your Digital Agency
A Complete Blueprint For Building A Profitable, Impactful, & Sustainable Digital Agency
Start-To-Finish Agency Blueprint: Find your purpose, your niche, your ideal client and go from a “one man shop” to an agency that grows as big as you want. It’s all here.
Proven Client Acquisition System: Learn exactly how to find the “right” client, how to provide value up front, negotiate, and ultimately onboard them and get paid.
Designed For All Digital Niches: This course is for all kinds of digital services from email marketing, paid ads, web design, and any other kind of digital service.
Contracts & Templates: Streamline your processes and organize your business by using proven templates and contracts so everyone’s on the same page.
I wanted to make a course for new agency owners who want to focus on building a high-quality, sustainable business…by acquiring the right kind of clients, setting expectations with them from the start, and over-delivering.
I wanted to make a course for new agency owners who want to focus on building a high-quality, sustainable business…by acquiring the right kind of clients, setting expectations with them from the start, and over-delivering.
He is the co-founder of Right Hook Digital, a digital agency which hit $250,000 per month in sales... within its first 14 months!
Recognised as Australia’s top 100 fastest growing companies in 2020 and 2021, it achieved year-on-year growth of 266% and 81.9% respectively.
Dee is also a leading authority in the digital marketing world. He has spoken on stage at Affiliate World Conferences and Ad World Conference.
Along the way, he launched the “Growth & Greatness Show” where he interviewed top minds like Ezra Firestone, Justin Brooke, Tom Breeze, Nick Shackelford and many more.
Inspired by these conversations, as well as his first-hand experience, he now mentors agency owners to avoid common pitfalls and speed up their learning curve.
Featured In:
Partnered With:
What People Say About Being Mentored by Dee
Nick Shackelford
Nick Shackelford, Founder of STRUCTURED SOCIAL
"I've been fortunate enough to learn a lot of what I know about building an agency, about building a company and about just being an overall good leader from Dee Deng. And I am proud to say that he is one of my good friends, now after the years that we've been working together."
Brandon Fink
Brandon FINk, Founder of WKND digital
“Dee has been with us from doing less than $1 million to on track to $20 million a year. Dee always has the right book, the right analogy and the right advice. And above being a great entrepreneur, he is an even better person.”
Joshua Johnston
Joshua Johnston, Founder of POCKET OPS
“I am super excited that Dee is taking this opportunity with Foundr because he’s got so much knowledge in the agency space. He’s one of the people who has been leading the charge over the last few years. It’s been really incredible to watch his growth and his ability to shift within the marketplace.”
Eric Carlson
Eric Carlson, Founder of Sweat Pants Agency
“This is going to change your life and it will also going to change your agency’s life. When it comes to building an agency, I never met anyone better than Dee. If you look at what he’s accomplished with Right Hook Digital, he’s accomplished what take agency owners decades to figure out. He’s built systems & processes that allow his team to operate & get better all the time, even if he isn’t there. ”
Also this!
Jason how - Managing director of agency J
He Created
“Dee is the real deal. When I reached out to consult him on how he structured his agency and hired talents, he shared generously. It was his sharing that led to a breaktrough in our agency operations, aloowing us to scale past the intial ceiling we were stuck at.If you get a chance to learn from Dee,dont give it up!”
DEpesh manadalia - Founder and CEO of SM COmmerce
He Created
“Dee Deng’s rise from curious media buyer to an operational leader has been phenomenal to watch. He’s gone from scaling ad accounts to scaling people, systems and his own agency. All with a big smile and heart to help others along the way. An inspiration for newbies and OGs alike.
The 1st module is all about getting your foundation right before we dive deeper into the course material.
New agency owner? Let's land your first client. Get clear on who your ideal client is, approach them with confidence and pitch them like a pro.
Already running an agency? We'll assess the state of your business and identify what needs to be prioritized for "headache-free" growth.
Solo lifestyle business, 100+ person agency or somewhere in between? Get ultra-clear on what success looks... so you love what you’re building!
Don't waste weeks (or months) mulling over your ideal client avatar. Dee will show you how to quickly validate or refine your assumptions.
Why Should I Join You? Get clear on your "Ikigai" so that key stakeholders such as clients and employees enthusiastically buy into your vision.
Module 2
The Evergreen Sales Machine
In this module, we’ll dial in on the 1st growth pillar - Acquisition.
Dee will reveal 3 agency positioning levers to pull which "subconsciously" repel nightmare clients while attracting your dream ones.
Powerful Client Acquisition With "Authentic Content": Discover why most sales funnels fail and how to make yours different so it pulls in "authentic clients"
Discover "under-the-radar" yet powerful pricing & proposal strategies to decisively close prospects who can't seem to commit.
Prospects bail when you present your offer? Discover the 5 exact offer switches to hit to make becoming a client a no-brainer.
Close sales can be bad for business! You must "test" prospects with these 5 questions before agreeing to do business with them.
Module 3
Stress-Free Fulfillment
This module will set yourself apart from the majority agency owners who only focus on client acquisition. The result is happy clients, repeat business and referrals.
The Mechanics Behind Stress-Free Fulfillment: Structure your team setup, workflow processes, who's accountable for what... and much much more!
Delivering great work isn't enough! Discover the "compulsory conversation" you must initiate for happy clients, repeat business & referrals.
Expand clientele without straining your talent pool. Learn how to prioritize hires, attract top talent and troubleshoot “bad” hires.
Partnering up with an agency co-founder could result in a messy divorce. Dee will show you his decision framework so you can decide on the if, who, when & how.
Remove Yourself As The Bottleneck! Create these 5 systems to save hours per week, enjoy hands-off scaling... without sacrificing quality.
Module 4
Flawless Agency Finance
While many agency owners might consider it a “boring” subject, your agency’s finances are the bedrock of your agency’s success.
Is your agency making a loss... despite serving clients? Discover how to calculate your profit margins and exactly what to do if it's in the "unhealthy" range.
What's your agency's financial health? Quickly get an accurate snapshot by tracking these 5-6 KPIs. Ignore this at your own peril...
My agency is making money. What’s next? Dee will recommend how much funds to invest into the business, as well as allocate for salaries & bonuses
The “headache-free” way to bill and get paid. Plus, how to deal with less-than-ideal scenarios, e.g. client can’t pay or dispute scope
Diversify your “client portfolio” to strategic growth and engaging projects... while minimizing financial risks
Module 5
Scaling Beyond Yourself
Now that we have covered the fundamentals, let’s tackle more advanced topics.
Remote Team or Physical Office? Dee weighs up the pros and cons of each. Plus, the exact tools he uses to manage a 115+ person global team
How Will My Agency Evolve Over Time? Dee will share how your role as agency CEO and team structure could change so you can prepare in advance.
Avoid Burnout As An Agency Owner: Dee will reveal simple yet effective actions to protect his health and happiness over the long term
Agency Partnerships: How do you lead with value when approaching potential partners... especially when you feel you have little to offer?
Leverage Paid Traffic: Discover when to introduce this into your acquisition mix so you can accelerate growth without exhausting your budget.
Module 6
Troubleshoot Common Agency Mistakes
Finally, we’ll cover the most burning questions that keep agency owners up at night.
Chasing revenue growth is actually bad for business. Discover the #1 metric to prioritize instead for consistently profitable months.
Make your agency competition irrelevant! Once you master this "blue-ocean" strategy, your agency will be in a league of its own.
Avoid These 7 Deadly Sins For Agency Owners! By being aware of these pitfalls, you'll fast-track your way to agency success.
Critical Agency Trends for 2022 & Beyond! Dee will reveal what he and his team are watching very closely plus how you can capitalize on emerging opportunities.
The Struggles Of An Agency Owner: Dee will share his honest perspective on how to keep up your motivation during tough times so you can play the long game.
WHAT’S WAITING FOR YOU inside
Module 1
MODULE 1
Module 1:
Kickstart Your Agency Journey
The 1st module is all about getting your foundation right before we dive deeper into the course material.
New agency owner? Let's land your first client. Get clear on who your ideal client is, approach them with confidence and pitch them like a pro.
Already running an agency? We'll assess the state of your business and identify what needs to be prioritized for "headache-free" growth.
Solo lifestyle business, 100+ person agency or somewhere in between? Get ultra-clear on what success looks... so you love what you’re building!
Don't waste weeks (or months) mulling over your ideal client avatar. Dee will show you how to quickly validate or refine your assumptions.
Why Should I Join You? Get clear on your "Ikigai" so that key stakeholders such as clients and employees enthusiastically buy into your vision.
Module 2
Module 2:
The Evergreen Sales Machine
In this module, we’ll dial in on the 1st growth pillar - Acquisition.
Dee will reveal 3 agency positioning levers to pull which "subconsciously" repel nightmare clients while attracting your dream ones.
Powerful Client Acquisition With "Authentic Content": Discover why most sales funnels fail and how to make yours different so it pulls in "authentic clients"
Discover "under-the-radar" yet powerful pricing & proposal strategies to decisively close prospects who can't seem to commit.
Prospects bail when you present your offer? Discover the 5 exact offer switches to hit to make becoming a client a no-brainer.
Close sales can be bad for business! You must "test" prospects with these 5 questions before agreeing to do business with them.
Module 3
Module 3:
Stress-Free Fulfillment
This module will set yourself apart from the majority agency owners who only focus on client acquisition. The result is happy clients, repeat business and referrals.
The Mechanics Behind Stress-Free Fulfillment: Structure your team setup, workflow processes, who's accountable for what... and much much more!
Delivering great work isn't enough! Discover the "compulsory conversation" you must initiate for happy clients, repeat business & referrals.
Expand clientele without straining your talent pool. Learn how to prioritize hires, attract top talent and troubleshoot “bad” hires.
Partnering up with an agency co-founder could result in a messy divorce. Dee will show you his decision framework so you can decide on the if, who, when & how.
Remove Yourself As The Bottleneck! Create these 5 systems to save hours per week, enjoy hands-off scaling... without sacrificing quality.
Module 4
Module 4:
Flawless Agency Finance
While many agency owners might consider it a “boring” subject, your agency’s finances are the bedrock of your agency’s success.
Is your agency making a loss... despite serving clients? Discover how to calculate your profit margins and exactly what to do if it's in the "unhealthy" range.
What's your agency's financial health? Quickly get an accurate snapshot by tracking these 5-6 KPIs. Ignore this at your own peril...
My agency is making money. What’s next? Dee will recommend how much funds to invest into the business, as well as allocate for salaries & bonuses
The “headache-free” way to bill and get paid. Plus, how to deal with less-than-ideal scenarios, e.g. client can’t pay or dispute scope
Diversify your “client portfolio” to strategic growth and engaging projects... while minimizing financial risks
Module 5
Module 5:
Scaling Beyond Yourself
Now that we have covered the fundamentals, let’s tackle more advanced topics.
Remote Team or Physical Office? Dee weighs up the pros and cons of each. Plus, the exact tools he uses to manage a 115+ person global team
How Will My Agency Evolve Over Time? Dee will share how your role as agency CEO and team structure could change so you can prepare in advance.
Avoid Burnout As An Agency Owner: Dee will reveal simple yet effective actions to protect his health and happiness over the long term
Agency Partnerships: How do you lead with value when approaching potential partners... especially when you feel you have little to offer?
Leverage Paid Traffic: Discover when to introduce this into your acquisition mix so you can accelerate growth without exhausting your budget.
Module 6
Module 6:
Troubleshoot Common Agency Mistakes
Finally, we’ll cover the most burning questions that keep agency owners up at night.
Chasing revenue growth is actually bad for business. Discover the #1 metric to prioritize instead for consistently profitable months.
Make your agency competition irrelevant! Once you master this "blue-ocean" strategy, your agency will be in a league of its own.
Avoid These 7 Deadly Sins For Agency Owners! By being aware of these pitfalls, you'll fast-track your way to agency success.
Critical Agency Trends for 2022 & Beyond! Dee will reveal what he and his team are watching very closely plus how you can capitalize on emerging opportunities.
The Struggles Of An Agency Owner: Dee will share his honest perspective on how to keep up your motivation during tough times so you can play the long game.
Here at Foundr we have a strict “no guru policy”. We’ve had this since Day 1, all the way back in 2013. It means we only work with leading practitioners of their craft.
Foundr instructors must meet a stringent set of qualifications in order to be able to work with us to create a course for our community. One of them being that they must be an actual founder who has built a successful business (oftentimes multiple) in the exact field they will be teaching you in. We allow zero fluff, zero theory, and zero bs.
So when you invest the time and money into a Foundr course, you can be absolutely certain you’re learning proven content from someone who’s done it before.
Dee’s already wasted the time and money learning what does and doesn’t work. He’s made all the mistakes so now you don’t have to.
As you follow his advice and launch your agency the right way…
You’ll build a profitable business and brand you’re proud of with dream clients who appreciate you and brag about the results they’ve achieved…
You’ll enjoy a lifestyle of freedom while working from anywhere in the world without ever worrying about a boss looking over your shoulder…
And you’ll take your financial future into your own hands knowing that no matter what happens in the world you’re in control of your own destiny.
Plus inside the course, Dee will show you how to land 2-3 clients who each pay you $3-5,000 per month. Compare that with Ignite Your Digital Agency which retails for $1997.
All it takes is for you to land 1-2 clients for this course to pay for itself.
Better yet - we're knocking off $1,000 for our limited time launch special. So you'll only pay $997 when you enroll today.
4 SIMPLE STEPS TO GET STARTED TODAY
1. Click the “Sign Up Now” button anywhere on this page.
2. Enter your billing details in our secure and encrypted checkout portal.
3. Open your welcome email & access your entire course curriculum and bonuses.
4. Reach out to us anytime at [email protected] with any questions or comments.
AS PART OF YOUR PURCHASE, YOU’LL ALSO RECEIVE FREE ACCESS TO THESE 8 AWESOME BONUSES
$1,997 FREE
Bonus 1
Ignite Your Agency 2-For-1 License
Since we know how important it is to have business partners or team members on the same page when growing an agency, we’re giving you a 2-for-1 license so that your business partner or team member could join in the training absolutely free!
FREE
Bonus 2
4x Live Q&A Calls With Your Instructor Dee Deng
Submit your most burning questions and we’ll shortlist the hottest ones for Dee to answer!
We’ll be running live Q&A calls every quarter over the next 12 months.
FREE
Bonus 3
Agency Client Honey Trap
When you meet prospects who can’t seem to commit, pull out this technique to drastically increase close rates... while having your new clients love you for it. This tactic is seriously a game changer. Once you implement it correctly, it could easily pay for this course many times over.
FREE
FREE
Bonus 4
The Exponential Branding Effect
Believe it or not, a huge part of Dee’s agency success comes from his personal brand. And in this bonus, he will reveal how to synergize your business and personal brands to create the “echo chamber effect” around your dream clients.
This practically makes it impossible for them to ignore you, as you’ll stand out as the category leader in their minds.
FREE
Bonus 5
The Gentle Close Technique
Closing prospects with aggressive sales tactics can cause both parties to feel yucky about the entire experience.
Definitely not great for first impressions nor the best way to kick-start long-lasting client-agency relationships!
Demonstrated through role play, Dee will show you how to convert prospects into clients by using his signature approach called “The Gentle Close Technique”.
FREE
Bonus 6
The 2nd Brain
Knowledge without implementation is useless. Top business builders know this, that's why they focus on both rapid learning AND implementation.
Dee will reveal his unique note-taking system for storing research, ideas, and inspirations. This system makes information retrieval and implementation stunningly simple.
Which is great news if you plan to fully leverage the content provided in this course and maximize your agency’s results.
FREE
Bonus 7
An Agency Owner’s Must-Read Book List
Dee has carefully curated 27 books that have helped him grow a hyper-successful 115-person agency from scratch.
Consider these books essential companions when you run into questions around sales, market positioning, leadership, scaling up, and much, much more.
FREE
Bonus 8
Million-Dollar Agency Templates
Access Dee’s exclusive vault of agency templates responsible for his agency’s meteoric rise! It covers an extensive range of topics, from client proposals to cold emails to landing page hacks.
The Biggest Discount Ever! Save $1,500 when you enroll today!
6 Easy-To-Follow Training Modules
40+ In-Depth Video Lessons
8 Exclusive Bonuses worth $1,997
Free! Get AJ Cassata's Find Your Dream Clients Course (worth $1,997)
Foundr 24/7 Customer Support
Or Claim This No-Brainer Upgrade
Get Instant Access to Ignite Your Agency PLUS 21 Other Foundr Programs For A Little Extra...
Keen to serve your agency clients better by mastering Instagram, Facebook ads, copywriting, and more?
Don’t figure it out from scratch! What if you could access battle-tested frameworks from proven practitioners at your fingertips?
ALL Courses Access Membership
That’s where Foundr All Access Membership Comes In. You’ll get VIP access to our top instructors, training and community. This includes:
Full all access to this program, plus 21 more Foundr courses (worth $15,000+). 10 more added every year.
Full digital access to Foundr Magazine - In-depth interviews with the world’s greatest entrepreneurs. (Over 100+ editions)
Connect with an exclusive community of like-minded entrepreneurs where you can form new connections, partnerships, etc.
While that's an individual choice, we strongly suggest you hold off until you earn enough income from your agency. That way, you can transition smoothly without experiencing potential financial stress.
I've encountered other agency courses. What makes this different?
First off, we partnered with Dee because he has accomplished rapid growth for his agency. Therefore, the insights he shared have been rigorously tested and proven.
And unlike other experts who focus solely on client acquisition, Dee is widely known for his ability to delight and keep clients. The result is lower customer churn, consistently profitable months and fewer headaches.
Should I enroll if I don't have any clients yet?
No worries, we got you covered! In our first module, Dee will share how to land your first agency client fast.
Once that's achieved, you'll have the confidence and momentum to continue growing your agency.
What if I don't have ambitions to grow a huge agency?
Totally cool! There's no pressure for you to follow Dee's footsteps and chase ambitious growth goals. In fact, for most agency owners, "success" is having a few clients who pay well and cause minimal stress. If that's what you're looking for, we can help you.
What if I'm based in [remote location]?
As long as you have internet connection and the expertise to serve clients, you can run your agency from anywhere in the world.
We'll guide you on how to position your agency so that your location becomes a mere triviality.
What if there are already lots of agency competition in my [location]?
We'll guide you on how to position your agency so that the competition becomes irrelevant.
How much time should I allocate to the course?
Total course material runs for 6 hours. However, you can complete it at your own pace - as fast or slow as you wish!
Will it require lots of money to start an agency?
Every agency incurs different costs depending on the type of service provided. That aside, the common running costs are typically low as there are no expensive overheads involved initially (e.g. hiring staff or office space).
Is there a payment plan available?
Yes! You can choose to spread the investment for this program over three payments.
What if I need extra support beyond the course?
You can always reach our 24/7/365 support staff at [email protected] for questions or technical support.
Will this offer be available again at this price?
It's only good for the next few days. After that, the price more than DOUBLES to $1997.
ABOUT US
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“Owner of 8 figure business and
wouldn't go to war without Foundr”
Long term subscriber to Foundr have
engaged in a number of their courses and naturally a reader of their online content and magazine. My organisations have grown exponentially over the past 3 years and it is
no coincidence during this period my team
have eaten everything up that Foundr has to offer. Start and Scale course and Sabri's
course are the two standouts for me. Cant recommend enough, Foundr is a must have
if you really want to hustle in biz.
Rory Boyle