MEET JUSTIN

At only 18 years old, Justin is no stranger to the world of entrepreneurship.

“Before I took the course, I was a hustler.”

He and his business partner, Brandon, had successfully launched and sold several one-off products, bringing in millions of dollars in revenue. But, despite their knowledge in marketing and driving e-commerce sales, they wanted to learn how to build a brand and create an excellent customer experience that would turn one-off buyers into a community of fans.

So, they decided to give Start & Scale a shot.

Through the course, Justin learned the principles of building a brand identity that has depth and appeals to his ideal customers. He also learned how to find suppliers who would help him to achieve his goals.

Using what he learned through Start & Scale, Justin launched Shine Armor with an all-in-one car cleaning product to astounding success. And since launch in Fall 2018, Justin’s business has made over $6 million in Shopify sales and ranks #13 out of all automotive products on Amazon.

But he feels his greatest success was the ability to launch a brand with impact.

“We have customers that are just raving fans at this point, who are just buying again and again from us. Some people have ordered 12 orders in the past few months just because they love our products and love everything we’re about.”

Justin has launched other brands using what he learned through Start & Scale and he looks forward to launching more soon.