MEET LISA

After Lisa Lin’s sister Laura had a baby, she noticed a gap in the market for postpartum lactation products. She decided to start a business selling lactation products to new mothers. Unsure of where to begin, she joined Foundr’s Start & Scale course to help her launch Hey Mama

As of 2021, Hey Mama is currently sitting on $2k sales per day, and Lisa is happy to report that they have a few new products being launched over the next few months that should boost that number even higher.

Lisa says that one of the most valuable things she learned from the Start & Scale course was the brand pyramid. Hey Mama has some of the strongest branding on the market, and Lisa credits this lesson as the framework she needed:

“[The Brand Pyramid] really helped me get started in terms of developing a unique brand personality and tone of voice”.

In the wake of Covid and many entrepreneurs struggling to stay afloat, Lisa says that 2020 and the launch and success of Hey Mama has been a highlight for her.

“Launching Hey Mama, doing the Start & Scale course…I’ve been telling them that it’s been life-changing for me.”

For anyone out there who is still unsure if they’re ready to take the plunge, Lisa has this advice for you:

“You know that side hustle you’ve been talking about? Just do it. And if you want a program that’s easy to follow, Start & Scale is your go-to program.”