MEET SAM

Sam, a hospitality industry worker, wanted to start a side business to bring in some extra money. And because it was his favorite part of his industry, he wanted to center his new business around the bar.

He began by helping new bar owners to create business plans for their businesses, but he eventually decided to focus in on the drinks themselves. Concurrent to these realizations, Sam also discovered Instagram Domination.

“I was at absolute zero before I took the course.”

With only a tiny, private Instagram account to begin with, Sam dove in, as he says, “headfirst.”

Sam says he was immediately delighted by the layout of the course. Because of the way it built, he was able to craft his account in real-time with the course, from choosing a name to finding his first influencer.

“If you follow the course step-by-step, you’re pretty much guaranteed success.”

Even though his idea for what Barprints would be was still evolving, he had already begun to grow a following. And once he landed on the idea of showcasing craft cocktails while teaching others how to make them, the business took off like a rocket. Today, the Instagram has over 102,000 followers.

“I would attribute all of Barprints success so far to Instagram because it was the best way to build awareness for the brand for free.”