MEET SASHA

Original Human Co., the skincare line that focuses on being original over being perfect, was an existing e-commerce store, but co-founder, Sasha, was discouraged by how limited business was. She had dedicated returning customers, and she knew her products held great value, but she struggled to introduce new customers to her line.

“Once we could get in front of somebody I could sell them on the product, but it was really about making that instant connection. That was one of the issues that we were facing before Start & Scale, and that was one of the issues that Start & Scale solved for us.”

Sasha had followed Foundr for years, so when she felt a growing desire to reach a new audience and learn how to quickly communicate the value behind her business, she knew where to turn. The promise of working through a process to identify and overcome her blind spots was irresistible, so she registered for Start & Scale.

Through the course of a year, Sasha worked her way through each lesson but found particular value in the module on branding. She says it helped her take her business communication back to basics, refocusing on what is unique and special about her brand.

She then applied what she learned to her website, social media accounts and even her in-person interactions. And she immediately saw results.

“I knew it was going to be a success when we had somebody follow us, and within minutes had made a purchase. That was the first time that had happened. It hadn’t happened before. Usually, it was a much longer process.”

This simple win gave her the confidence to take bigger opportunities and confirmed to her that she was on the right track. She also says that the connections she built through the Facebook group motivated her when she felt stuck and inspired her when her creativity went dry.

With a fresh confidence in her brand, a firm grasp on her business’ values and a clear, focused way to communicate who she is and what she does, she is charging into the future of her business with a renewed excitement.