MEET TANIA

As the mom of two adventurous young boys and a lover of travel, Tania wanted to create a product that tugged at the wanderlust in everyone and inspired them to live boldly.

She knew she wanted to call her business Me and the Brave, and she knew she wanted to sell 100% wool, wide-brimmed fedoras. But she didn’t have the first idea about how to create and sell a product.

She dove into research online but was frustrated by the lack of helpful information available. So, when a Facebook advertisement popped up for Start & Scale, she was instantly drawn in by the course description and the instructor, Gretta’s, story.

And as she dove into the course, she quickly discovered that she’d found exactly the resource she’d been searching for.

“From the second module, I was like, ‘Okay, this is it. I’m onto a winner here.’”

Tania says she loved the step-by-step nature of the course that forced her to slow down and focus on each aspect of her business in the making but also encouraged her onward when she felt trapped in a desire for perfection. She learned how to design a product, manufacture that product, and then effectively market it.

“By the time I finished Start & Scale, I had launched my business, and I was selling a product.”

On launch night, Tania received about 20 orders, and most were for more than one of her hats.

“The first one came through after about three minutes, and I actually cried. I was like, ‘I cannot believe someone has bought one of my hats.’ And then when I saw it wasn’t my mum, I was even more excited!”

In the seven months since her launch, Tania has received over 430 orders, bringing in $30,000, but she is still thrilled by each new order she receives. She has even seen a high number of repeat customers returning to buy gifts for others or just a new hat for themselves in a different color.

She is thrilled to watch families like hers build a life of adventure for themselves beginning with her hats.