MEET THERESE

Therese was motivated to launch Lady Suite Beauty, an intimate skin wellness brand for women, by her own difficulty finding products that would keep her “lady bits” healthy and moisturized. After 20 years in the beauty industry, she wanted to dedicate herself to breaking down the taboo that kept women from finding the products they needed.

But after launching with a brick-and-mortar model, she wanted to flourish in the world of e-commerce, too.

“I really didn’t get social marketing. It’s simple but very complex.”

So, when she came across the Start & Scale course through the Foundr podcast, she had trepidations that the course wouldn’t really be meant for a product like hers, but she decided to give it a try.

And the lessons on content creation made all the difference in Therese’s business.

She originally believed that she should be directing her advertising time and money toward Facebook, but she learned that her target audience — millennials — actually spent more time on Instagram, so she redirected her efforts. She also began reaching out to influencers.

From the third to the fourth quarter of 2018, Lady Suite Beauty’s sales increased 3x, and the number one source of sales was Instagram. With over 13,000 followers, Therese says she still sees an increase of about 1,000 a month.

She has also seen a return customer rate increase of 37%, and she believes much of her growing success is thanks to the launch of Lady Suite’s blog, an idea she got from Start & Scale.

Therese says she constantly revisits the course, and she looks forward to another viewing of module four to help with an upcoming new product launch that will help her growing business continue to expand.

“I would recommend this course to anyone starting any business, because a lot of this you could apply just to business”