MEET TYLER

Tyler came up with the idea for Essential Blankets, weighted blankets filled with actual, dried lavender, while trying to find ways to help relieve people’s anxiety.

He launched on Amazon in late July of 2019 and sold out of inventory soon after. Everything was going well but Tyler, a seasoned Facebook advertiser, wanted to optimize his ad sets.

When Tyler came across Ecommerce Masters, he didn’t know what to expect. He’d taken over a dozen Facebook ads courses which were all very light and not actionable. He didn’t want Nick Shackelford’s module to be just another broad course.

But as Tyler began going through it, he found Nick’s framework on iterating creative invaluable.

“Taking the course, I felt like I was learning Facebook ads for the first time all over again.”

Because of the course, Tyler was able to increase his ROAS by 15x and up his CTR from 1% to 8%.