What are YouTube shorts, and how can they be leveraged to improve brand identity and trust?

That is the question we’ll answer in this article. You’ll learn how these 15-60 second videos can help you improve engagement, drive engagement, and benefit your brand.

In this article, we will look at:

• How to make YouTube Shorts
• How to upload YouTube Shorts
• How YouTube Shorts can help you grow your brand

YouTube Shorts: What Are They?

In short (pun very much intended), YouTube Shorts are short-form YouTube videos that you can create via your phone or pull from a longer video using the YouTube app.

Within the app, you will find several creation tools, allowing you to edit your video content, take copyright-free music from the YouTube library, or mix together different short videos.

These shorts can be shared, commented on, liked, and directly linked to your brand’s main YouTube account or your company website.

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Making YouTube Shorts: A Quick Guide

Before you start, there are a few important things to remember when making YouTube Shorts.

Keep it snappy and engaging, avoiding long pauses. People have short attention spans at the best of times, but when consuming short-form content, their attention span drops even further, so make sure there are no gaps that bore your audience, or they’ll swipe up to the next video.

Bring the energy. Your content needs to be enthusiastic, but don’t overdo it as you will quickly come off as annoying or irritating. However, speak about each topic with passion, or you will risk your audience quickly losing interest.

Add value. You shouldn’t just create Shorts for the sake of it. Instead, provide value to the audience and align the content with your goal.

Uploading YouTube Shorts

Download the YouTube app: Shorts can only be made within the YouTube app, not allowing you to transfer content from other channels.

Create your YouTube Shorts: Using the (+) icon via the app homepage, press “Create a Short” to start recording your 15-60 second video. You can also add effects, rotate the camera, and change the speed of your video.

Edit and upload your Short: When you’re happy with your content, hit the checkmark to save it, add music text and filters, and press next and upload.

Using YouTube Shorts to Grow Your Brand

Shorts are excellent for consumers with shorter attention spans and can quickly drive engagement, grow your subscriber count, and offer authentic insights into your brand.

Now is the perfect time to start creating Shorts, as many businesses are still getting used to the platform. This gives you the perfect opportunity to capitalize while the competition is low.

Use your YouTube Shorts to promote your regular channel and brand through authentic video creation. YouTube Shorts is a great place to showcase less polished content, such as behind-the-scenes content. This helps your audience feel more familiar with your brand, increasing authenticity and loyalty.

As your brand grows, you can also leverage user-made content, creating more content for your audience without cost and making your audience feel heard by your brand.

Frequently Asked Questions About YouTube Shorts

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Build Your YouTube Audience.

Now you have all the knowledge you need about YouTube Shorts, let’s put that knowledge into practice. Watch our free training on how to run YouTube ads to help grow your brand quickly and efficiently.